After being challenged by finance minister Matia Kasaija to generate $50b (about shillings 185 trillion), players in the tourism industry have presented a list of necessary enablers.
At the forefront was Pearl Kakooza, Chair of the Uganda Tourism Board: “Uganda Airlines needs to be certified by IATA (International Air Transport Association) to effectively connect tourists from key markets like the US, UK, and the European Union. Additionally, we require more domestic flights. It’s time to improve aerodromes and reduce airfares.”.
Wildlife Society executive director Simon Kakozeki highlighted the importance of showcasing decent living conditions to attract responsible tourists: “Visitors want to experience areas where communities thrive, not regions like those near Kidepo Valley National Park or Bwindi Impenetrable Forest.”.
“The 20% of gate fees allocated to local governments by the PDM and Uganda Wildlife Authority (UWA) needs proper oversight to enhance living standards in these areas,” he said.
These discussions took place at Hotel Africana in Kampala on September 19, 2024, during the annual review of the Tourism Development Programme.
Tourism minister Tom Butime reassured attendees that progress was being made in infrastructure, security, investment climate, and wildlife conservation.
“The populations of elephants, gorillas, and reptiles have been increasing over the last two decades. The onus is now on you to attract domestic, regional, and international tourists. The number of hotels is rising and service quality is improving every day,” Butime said, adding, “We have options for high-end, mid-range, and budget travellers.”
Basil Ajay, the director of Wildlife and Antiquities, reminded participants that the definition of tourism is broad and that one doesn’t need to be wealthy to engage in it.
“There are various niches such as faith tourism, wine and culinary tourism, as well as culture, bird watching, and reptile tourism. It all depends on how you package the itinerary,” he said.
“There are tourists who go to Cuba to see vintage cars; others go to Thailand and China for culinary delights.”
