The Soul on Strings edition of the Bell Lager-sponsored Roast and Rhyme lived up to its reputation as a must-attend picnic experience, blending soulful live music, deliciously roasted meats, and the refreshing taste of the new Bell Citrus by the scenic lakeside.

Known for its reggae vibes, this final 2024 edition offered a rich lineup of performances. Irene Namubiru headlined the event, captivating the audience with her timeless hits like ‘Essimu y’ekiro’, ‘Simbalala’, and ‘Empissa zo zikyuseko’, stirring heartfelt memories for her fans. Also featured were performances by Zulitums, Anknown, and moving spoken-word pieces from Kabera Angel.
Ugandan favourite Maro returned to the stage after four years, delighting the crowd with classics like ‘Mubbi Bubbi’, ‘Kyokoba’, and ‘Anjagala’.
Bell Lager’s Brand Manager, Lillian Kansiime, highlighted the brand’s commitment to enhancing experiences. “We introduced Bell Citrus to elevate the enjoyment at Roast and Rhyme, bringing a vibrant and refreshing twist to the occasion,” she noted.